Social media marketing is aimed at generating website traffic and goodwill through social media sites such as Twitter, Facebook and LinkedIn. Social media also includes blogs, news sites and other viral medians where people gather to communicate, post and share.
The success of social media marketing relies on good content that attracts attention and encourages readers to share it throughout their social networks.
The focus of social media is creating content, coupons, offers or media that resonates with your target audience and creates word-of-mouth viral sharing. Essentially, you're providing interesting content to your clients, in turn, allowing them to market on your behalf. This viral sharing allows you to earn your media instead of having to pay for your media.
Benefits of social media to you:
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Social networks are accessible to anyone
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Trusted "word of mouth" advertising
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Social media is inexpensive
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Increased communication with customers
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Creates brand awareness
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Improves customer service
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Provides a median for wide spread resolution
Social media marketing avenues of interest to you:
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Major social media sites
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Facebook, Twitter, LinkedIn, Yelp, YouTube to name a few
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Blogs and News feeds
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Sharing widgets
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Coupon sites
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And many more
Social media marketing is an important aspect of any modern marketing campaign. Integrating social media both in your marketing campaigns and your website will allow you to tap in to this revenue stream easily and efficiently.
Imagine, making a post to your site and having the importance instantly relayed to Twitter and Facebook. Or, having your corporate Facebook activity instantly conveyed to your web visitors. These, and many other forms of social media integration are common place, efficient, cost effective and easy-to-use for yourself and staff.
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