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Social media marketing is aimed at generating website traffic and goodwill through social media sites such as Twitter, Facebook and LinkedIn. Social media also includes blogs, news sites and other viral medians where people gather to communicate, post and share.
The success of social media marketing relies on good content that attracts attention and encourages readers to share it throughout their social networks.
The focus of social media is creating content, coupons, offers or media that resonates with your target audience and creates word-of-mouth viral sharing. Essentially, you're providing interesting content to your clients, in turn, allowing them to market on your behalf. This viral sharing allows you to earn your media instead of having to pay for your media.
Social media marketing is an important aspect of any modern marketing campaign. Integrating social media both in your marketing campaigns and your website will allow you to tap in to this revenue stream easily and efficiently.
Imagine, making a post to your site and having the importance instantly relayed to Twitter and Facebook. Or, having your corporate Facebook activity instantly conveyed to your web visitors. These, and many other forms of social media integration are common place, efficient, cost effective and easy-to-use for yourself and staff.
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